What’s ‘Rainforest Alliance’ and What Does it Have to Do With My Coffee?

What’s ‘Rainforest Alliance’ and What Does it Have to Do With My Coffee?

Hey, we like a good rain forest as much as the next beverage service company, but how do the choices we make when choosing coffees for our customers affect them? Quite a lot, it turns out.


Growing agriculture accounts for up to 70 percent of world deforestation. Many scientists consider it the single greatest threat to hundreds or even thousands of plant, insect and animal species as it eats up tropical forests. But agricultural expansion is one of the ways that developing countries can, well, develop. So what’s the balance?


That’s where the Rainforest Alliance comes in.


Erosion, Pollution, Habitat Destruction


Farm activities can often result in erosion, water pollution and habitat destruction. And mitigating these adverse effects can be costly after the fact. Rainforest Alliance works to educate farmers on sustainable practices and encourage them to farm sustainably. The organization also works to help farmers get fair market prices for their harvests.


Support Forests AND Farmers


Rainforest Alliance Certified™ coffees pass high standards for environmental protection, social equity and economic viability. The organization’s training program helps farmers meet these standards, which in turn benefit the farmers, as well as forests and wildlife.


Statistics show that farmers who go through the Rainforest Alliance training and certification program increase their yields while dramatically decreasing their environmental footprints. And the program has reached more than 160,000 coffee farmers working on more than 2.3 million acres.


When you select Rainforest Alliance Certified™ coffees from Black Rock Beverage, you’re supporting farmers in developing countries who want to produce them with fair, environmentally and economically sustainable practices.


So you can feel good about drinking a great cup of coffee. We think that’s pretty cool.