Evidence at the Scene of the Crime
Pick up your mobile device or open up your laptop and run a quick search for “Denver coffee service.”
You’ll see ads at the top of your Google results, ads for national companies with local franchises. You’ll find Google map results with vending companies that seem an odd fit for your office coffee service. And you’ll likely even find results for other cities, like Los Angeles or Oakland, within the first page of results.
True local Denver coffee service is missing and presumed dead.
The Plot Thickens
At first Google glance, it might seem that most or all honest-to-goodness local Denver coffee service companies have, indeed, met with foul play.
National players with less stringent standards regarding clean, safe, environmentally and socially responsible coffee growing and business practices have consolidated supplies and offer apparent savings through economies of scale.
Their offerings are of such low quality that their profit margins allow for monumental spending on advertising and digital marketing, all intended to provide the search results you just found. And guess what? If you see local companies in those results, they may have spent a good chunk of change to be in such vaulted (and dubious) company. Or they may play fair and just be that good (up to you to judge).
The Back Story Tells the Tale
There’s an easy way to get a good idea of whether or not a Denver coffee service company is really local (and committed to our community). Simply read their “About Us” or “” page. Sure, they could make up some bogus history, but chances are it will fall apart if it’s phony.
If it’s legit, here are a few things you can feel good about:
- They work hard. Local business people built this community with their sweat and effort. They keep building it every day. Because this is their home.
- They understand you. They face all of the same challenges in our business community that you face. If there’s an “Us” and “Them,” they’re Us.
- They’re passionate about coffee. They will bring you quality products and services, and they will stand behind both. Because they’re your neighbors.
- They’re more than just a Denver coffee service company. They’re your friends. They’ll get to know you, and you’ll get to know them. You’ll chew the fat over the Broncos and Rockies, Nuggets and Avs. Your relationship will grow with your business.
Upon closer investigation, there are still a few local companies that provide coffee service in Denver. We invite you to . We think you’ll find we fit the bill.